Government decisions about combating Covid-19 are having a catastrophic effect on the Hospitality industry. Leaders in the events sector have been working hard to secure its future. The One Industry One Voice campaign unites the collective creativity of event agencies and specialist suppliers.
We are part of this effort to improve financial support and relax restrictions on all types of live events. The arts, entertainment, leisure and business communications segments are all connected. Freelancers and casual workers are an integral part of these enterprises. The impact of shrinking and dying businesses in this broad sector will be huge, economically and socially.
All of us concerned with business development, marketing communication, performance improvement, health and wellbeing should be directly involved in preserving the unique benefits of live events. With vaccines on the near horizon we need a rapid and agile Government response.