Plan ahead for the best events

Great ideas often emerge unexpectedly from discussion, but you need time to implement them.  You must plan ahead to allow time to turn those ideas into realistic actions.  The practical aspects of event planning must be considered.  They include:

  • How long will it take to invite and register the guests?
  • What venues still have capacity on the proposed event dates?
  • Are other event suppliers (transportation, catering, entertainment) available on the proposed dates?
  • How much time is needed to produce event content and materials?
  • Can internal staff and contractors plan this event alongside their existing workload?

Making time to deliver great events

Cutting corners, in any business activity, is a recipe for poor outcomes.  The best events result from meticulous event planning.  Putting extra pressure on suppliers creates unnecessary business risks. It is always better to have time to plan ahead and to prepare contingencies. 

A mark of top professional sports stars is that they always seem to have time to spare.  They react quickly and perform superbly.  Their skill and success are the result of many hours’ practice.  Great event planning requires sufficient time to prepare. 

Event planning in partnership

Clients and suppliers working in partnership make event planning more effective.  Agreement on clear objectives defines the plan.  Detailing the elements of the event plan determines the budget.  

The ultimate experience and its impact on the client’s business depend on a combination of creativity, imagination, planning and professional event management.