There is no doubt that live events make impressions, both physical and emotional. From the exhilaration of a bungee jump to the relaxation of a therapeutic massage, the sensations are real. Staring at a screen and talking over an internet connection is not the same, however much you dress it up. We have the technical ability to make online business meetings and presentations professional and effective. They provide a communications channel that is convenient and accessible. However, the real-life experience is about emotional intelligence, not the artificial kind. Event experiences are priceless.
The basic human instincts and neural systems that control our responses are hard-wired and evolutionary. We can adapt and adjust to new situations like the Covid-19 restrictions, but our natural inclination is to assess people close-up and personal! That is why we must preserve and protect the knowledge and skills developed by the live events industry.
Forging relationships and fostering co-operation are vital for business development and survival. Internal teams and external partnerships rely on mutual trust and understanding. Regular meetings are opportunities to share information and discuss new ideas. Enlightenment comes from understanding, which relies on dialogue. Trust and respect emerge from conversations.
Event management companies provide the conditions and environment for successful interaction. The unique event experiences created stimulate fresh thoughts and actions. They also build the foundations for future growth and prosperity.